№05 · The Journal

Yellowcross Journal.

Field notes on telemedicine operations, teleradiology, practice management, healthcare technology, physician recruiting, and the business infrastructure behind modern medical groups.

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Editorial ink illustration on a saturated yellow background — a hospital executive in a white coat sliding a thick contract across a desk to a radiology group representative, framed hospital floor plan with imaging suite labels on the wall behind, and a faded consumer-telehealth smartphone discarded on the desk

June 12, 2026

B2B Beats B2C in Telemedicine: The Unit Economics That Decide Who Survives

Enterprise telemedicine and consumer telehealth are two different businesses. Most failed unicorns picked the wrong side. Here is the math, and the body count.

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Editorial ink illustration on a saturated yellow background — a clinician-executive at a clean desk reading a single crisp printed proposal page, a laptop showing a blank document beside it, with a coffee cup and a pen, the page clearly the center of attention while a row of glossy unread marketing brochures sits ignored at the edge of the desk

May 29, 2026

The Most Powerful Marketing Development Tool Is Microsoft Word

The tool that wins the deal in B2B healthcare is already open on every desktop: the document. A field note on making proposals, one-pagers, and SOWs close.

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Editorial ink illustration of an empty radiology reading room on a saturated yellow background — dark monitors, an office chair pushed back, a half-packed cardboard file box on the desk, and a small brass wall plaque reading EST. 1917

May 13, 2026

The 97-Year-Old Practice That Collapsed: What RAS Teaches Radiology About Scale Without Discipline

Radiological Associates of Sacramento survived 97 years, then vanished in four. A first-person account of what longevity protects — and what it doesn't.

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Building a radiology practice — business development illustration

January 13, 2025

Building A Radiology Practice: Overcoming The Business Development Challenge

Practical guidance for radiologists building referral networks and growing private practices in a competitive marketplace.

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Breaking down technology barriers in radiology infrastructure

January 6, 2025

Building Your Practice: Successful Radiology Infrastructure

The technology infrastructure decisions that make or break a radiology practice — RIS/PACS, voice transcription, scheduling, and more.

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December 6, 2024

The Accidental Teleradiologist: How Modern Radiology Quietly Went Remote

How the radiology profession quietly transitioned to remote work, and what it means for practice operations and the future of care delivery.

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Stylized illustration on teleradiology industry analysis

February 19, 2024

Market Analyst Reports & the Teleradiology Industry

Why most market analyst reports get teleradiology wrong, and what physicians and practice managers should look for instead.

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